What People Want. That’s the driver
behind any successful business model – and it’s why so many operators
are preparing to deliver IPTV. Delivering multiple services (i.e.,
voice/data/wireless/mobile/video) is highly profitable. And, clearly,
people love their video.
Of course, video alone isn’t enough.
In an Internet world, people want what they want
when they want it. Which is why your IPTV video services need
to include Digital Video Recording – DVR.
Research
Shows People Love DVR
DVR (also known as PVR or Personalised Video Recording), has shown
enormous popularity in the U.S., where consumers have had the
service for 12 months or more. According to a recent study of
DVR
users by the Leichtman Group:
- 75% of DVR users rate the service between 8 and 10 on a
scale in which 10 is excellent
- 75% of DVR users have recommended the service to others
- More than 90% say they are likely to continue to subscribe
to their DVR service (with 82% saying they are “highly likely”
to continue the subscription)
The Opportunity for Telcos
So, DVR has proven itself to be highly desirable.
Once it launches, it proves increasingly popular, too. And European
cable and satellite operators haven’t launched the service in
many markets.
In other words, telco operators have an excellent opportunity
to differentiate their services and leapfrog the competition.
It’s no wonder that DVR is a significant part of virtually every
telco discussion about video service delivery – and why so many
European operators are planning for some kind of DVR service delivery.
How to be Successful with DVR
Operators in markets where DVR has been well received know: the
key to success is to work with a partner who can help you launch
the service quickly and reliably today – and continue to increase
the service’s desirability with more new capabilities people want
going forward.
And as popular as DVR is now, people will want more.
They always do. You’ve seen the trend with every rapidly evolving
technology. The consumer recognizes a need wants something to
fulfil that need, finally acquires it, achieves satisfaction with
acceptance – then, along with acceptance of the new capabilities
comes recognition of a new need, which starts the cycle over again.
According to a Customer Satisfaction and Value study
conducted by cCubed and Message Factor in markets where DVR has
been launched for 12 months or more, once consumers get used to
DVR, they want the ability to extend the DVR capabilities to multiple
televisions in the home. This is why in markets where DVR is already
becoming a well entrenched service offering, operators are already
offering multi-room DVR services, and are planning to continue
to enhance their services going forward.
No
One Knows Video and DVR Better than Cisco
With a 50-year legacy of video innovation and five
generations of DVR products currently in deployment, DVR leader
Cisco has a solid track record of continuous DVR
product innovations, enhancements and success.
Set-top
Products for IPTV Systems
High Definition IPTV Set-top Model IPP330HD
Digital video, DVR and HDTV are the most significant
trends driving IPTV services. Cisco’s IPP330HD consumer
set-top is an affordable, powerful device designed to deliver
it all.
Media Centre with PVR IPTV Set-top Model
IPP430MC
Your consumers are ready for IPTV, DVR and HDTV – and they want
to access it on IP set-tops throughout their homes. You can give
it to them with Cisco’s powerful, affordable IPP430
MC set-top.
Contact
us
Tell us about your system and let’s discuss exactly
how the DVR system could be deployed in your system. Contact
us for more info.
