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HDTV Masterpiece
 Across
Europe, the launch and expansion of digital video services continues
at a rapid pace. Next on the digital agenda for broadcasters and
cable and telecom operators is high-definition television –
HDTV.
HDTV not only gives viewers superior image and sound
quality, but actually makes them feel like a participant, not just
a viewer. HDTV is a profound change in the way we watch television,
and once your customers experience it, they’ll never want
to go back. With picture details so crystal clear that it transports
them into the heart of the action and audio so dynamic that it puts
them in the front row every time, HDTV is clearly revolutionizing
the television viewing experience.
Scientific Atlanta
Expands HD Digital Leadership
The HD experience begins with powerful, flexible HD encoding. The
MPEG-4 AVC encoding standard allows for significant improvements
over time, so it is crucial that operators deploy encoders and decoders
today that have the ability to capitalize of these improvements.
Scientific Atlanta’s single-slice MPEG-4 AVC
HD encoding architecture allows you to continue to improve your
video encoding efficiency over the long run, thereby allowing broadcasters
and cable and telecom operators  to
deploy services at lower bit rates without compromising video quality.
And, complementary Scientific Atlanta HD decoders help to provide
a complete HD delivery solution designed to take your customers’
viewing experience to a new level.
- D9054™ AVC High-Definition Encoder
– MPEG-4 AVC HD, 4:2:0 encoding
- D9887™ Professional Modular Receiver
– SD/HD MPEG-2 4:2:0/4:2:2; SD/HD MPEG-4 4:2:0 decoding;
DVB-S2
Long-Term Benefits of Scientific
Atlanta Single-Slice Encoding Technology
Instead of relying on a constrained Application-Specific
Integrated Circuit (ASIC) chipset for MPEG-4 AVC video encoding,
Scientific Atlanta employs a flexible, upgradeable, single-slice
video technology that is based on cost-efficient digital signal
processors (DSPs) and field programmable gate arrays (FPGAs). Over
time, the Scientific Atlanta single-slice video technology delivered
by FPGAs/DSPs will provide easy-to-deploy cost, performance and
quality enhancements that static, ASIC-based encoders won’t
be able to match.
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